Money Goals Every Small Business Needs To Set

Money Goals Blog - Money Goals Every Small Business Needs To Set

The five money goals every business owner needs to set are in relation to financial freedom, savings, debt elimination, profit and income.  But what is a money goal?  It is just simply a goal that you make for your money.  When setting your money goals, you still apply your normal goal-setting standards, such as using the SMART system.  The exception may be the goal of financial freedom because it is often a long-term goal, and you will want to explore a dream life that is not confined to being specific, measurable or realistic at this point in time.


Money Goal 1: Financial Freedom

Financial freedom is an achievable goal for any business owner, regardless of their financial situation. But what exactly is financial freedom, and how can you work towards it?

At its core, financial freedom means having enough passive income to cover all your living expenses without relying on your job or business to earn a living. It's the ability to live on your terms without being limited by financial constraints.

To achieve financial freedom, you must clearly understand your current financial situation and set realistic financial goals. In addition, you need to know where you are headed if you want to make progress.

Another critical step towards financial freedom is to adopt a positive money mindset. This means changing the way you think about money and seeing it as a tool to help you achieve your goals rather than an obstacle.

Remember, achieving financial freedom is a journey, not a destination. It requires dedication, discipline, and patience, but the rewards are worth it.


Money Goal 2: Savings

Savings are a vital component of financial stability and security. By putting money aside, you can build a solid financial foundation that can provide a buffer in case of unexpected expenses, emergencies, or other financial challenges.

Start saving whatever amount you can afford, no matter how small it may seem. Even saving just £1 per day can add up to a substantial sum over time. So making saving a habit and prioritising it in your financial planning is important.

The next step is to create an emergency fund. This fund is a separate savings account designated specifically for unexpected expenses that may arise. This could include unexpected car repairs, a sudden medical emergency, or job loss. Experts recommend having three to six months' worth of expenses saved in your emergency fund.

After building an emergency fund, consider creating other pockets of savings for other financial goals, such as a down payment for a house or a dream vacation. Specific savings goals can help you stay motivated and disciplined with your money.

Retirement planning is also a crucial part of savings. Although retirement may seem far away, starting saving as early as possible is essential to ensure you have enough money to retire comfortably.

You can set yourself up for long-term financial success and security by prioritising savings and building a solid financial foundation.


Money Goal 3: Debt Reduction / Elimination

Debt can quickly spiral out of control and cause significant financial stress for individuals and small business owners. High-interest rates and mounting debt can leave you struggling to keep up with payments, making investing in other areas of your business complex.

To tackle debt, it's crucial to make a plan and take action. Start by assessing your debt, including how much you owe, the interest rates, and the minimum payments required. This will give you a clear picture of your current situation and help you identify which debts to tackle first.

One approach to tackling debt is the "snowball" method, where you pay off your smallest debts first, then move on to larger debts as you gain momentum. Alternatively, the "avalanche" method involves paying off debts with the highest interest rates first to save money on interest charges.

Regardless of your chosen method, the key is to make a plan and stick to it. Cut unnecessary expenses, increase your income, and channel your savings into paying off debt. You can also consider debt consolidation to combine multiple debts into a single, more manageable payment.

Eliminating debt may not happen overnight, but it's essential to achieving financial freedom and building a solid financial foundation for your business. In addition, by taking action to reduce and ultimately eliminate debt, you'll free up cash flow and be able to invest in other areas of your business.


Money Goal 4: Profit

Profit is the lifeblood of any business. It represents the amount of money that your business earns above and beyond the expenses incurred in running it. Profit is essential because it enables you to reinvest in your business, save for the future, and pay yourself a salary.

To determine how much profit your business needs to generate, you need to start by looking at your personal budget. Understanding your personal budget is crucial because it will help you determine how much money you need to take out of your business to support your lifestyle.

After determining your personal budget, you can calculate the minimum profit your business needs to generate to meet your needs. This calculation should take into account all of your business expenses, including salaries, rent, utilities, marketing costs, and any other overhead expenses.

Once you have this figure, you can start looking at ways to increase your profits. This may involve increasing your prices, finding ways to reduce your costs, or finding new revenue streams. It's important to remember that profit is not just about revenue. It's about making smart decisions that enable you to run a profitable business that can sustain itself over the long term.

By focusing on generating profits, you can ensure that your business has the financial resources it needs to grow and thrive. With a solid understanding of your personal budget and your business's financial needs, you can set realistic profit goals that will help you achieve long-term success.


Money Goal 5: Income

Income is the final piece in achieving your financial goals as a business owner. After you have set your financial freedom, savings, debt reduction/elimination, and profit goals, you will have a clearer understanding of how much income your business needs to generate to meet your financial objectives.

It's important to note that income generation is not passive but an ongoing process requiring effort and strategic planning. First, you need to clearly understand your target market, their needs, and how your products or services can help them.

To increase your income, consider diversifying your product or service offerings, expanding your customer base, and implementing effective marketing strategies. You can also explore new revenue streams like affiliate marketing, joint ventures, or partnerships.

Tracking your income and expenses is essential to ensure that you meet your income goals and stay on track with your overall financial plan. Use accounting software to monitor your income and expenses, and regularly review your financial statements to identify areas where you can improve your cash flow.

Setting a clear income goal is vital for any business to achieve long-term financial success. Understanding your financial needs and taking a proactive approach to income generation can set your business up for financial stability and growth.




In conclusion, setting money goals for your small business is crucial for its long-term financial success. By following the five money goals discussed in this article, you can take control of your finances and set your business on a path to prosperity. Remember, financial freedom, savings, debt reduction/elimination, profit, and income are all essential aspects of a solid financial foundation. By setting SMART money goals and tracking your progress regularly, you can stay focused and motivated on achieving your financial goals. So don't wait any longer; start setting your money goals today and take your business to the next level!

Download a copy of my Top 5 Money Goals Summary Report detailing the top 5 money goals mentioned in this blog so that you have this information ready when you next sit down to set your business and personal goals.

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