Money Mastery to Accelerate Your Profits

I Want To Personally Support You To Improve Your Money Relationship So That You Can Build A Solid Financial Foundation on Which To Accelerate Your Profits And Increase Your Net Worth

Tall Picture of Joanne

Hi there, this is Jo Outram, the Financial Fitness Instructor

A little summary of my money credentials ....

Let's go back thirty years, I trained to be a Chartered Accountant with one of the big 5 UK firms, and shortly after qualifying moved to a local firm of accountants and started working with small businesses.

 I become the youngest (at the time) female partner in a firm of Chartered Accountants, before venturing out on my solo journey just prior to turning 30.

 A couple of years later and I became an Independent Financial Advisor and mortgage broker so I could help clients with their personal finances. I started coaching in 2005, helping accountants in UK, USA & Australia to develop their businesses.

 I became the youngest Chairman of a UK College, which undertook a £75million capital project during my tenure.

 Money and I nearly got divorced. I hit rock bottom financially. Then I worked on paying off all my debts, and built a solid financial foundation, and worked on my emotions and beliefs around money.

 Spent five years as a Finance Director, helping build a business from £350K to £3m in turnover.

Trained as a Sacred Money Archetypes® coach (money personality profiling), and studied with the Mindset Coaching Academy to become a Certified Mindset Coach.

This is why I’m working with women in business – to help them improve their relationship and master their money, so that they can avoid their version of financial ruin, obtain financial empowerment and accelerate the profits in their business.


In the Financial Fitness Society Membership, I will support you to master your money and accelerate your profits

Here's how it works...

 When you join The Financial Fitness Society, I will GIVE you access to the following foundational training:

Create A Wealthy Mindset

eCourse to help you create the right foundation for a wealthy mindset.

  • Work out where you are headed
  • Understand how you think about money and your wealth set point
  • Unlock your money DNA
  • Limiting beliefs - how to locate them and overcome them
  • Money strategy - take the emotions out of dealing with the practicalities of your money.

Financial Dashboard

Create a financial dashboard for your business and personal finances.  Includes instructional video and supporting excel spreadsheet.

Sacred Money Archetypes®

Unlock your money DNA using the Sacred Money Archetypes money profiling and become aware of where the challenges of your money DNA are showing up in the operation of your business.

Then we will spend time together each month on a monthly money class, each week on a Let’s Talk Money Q&A session. Each month you can listen to the hypnosis recording of the month or tap along to the tapping for wealth video.

Each Money Class covers a topic that will help you:  

Improve your money mindset and understand how you think about money


Improve your money know-how

 I will walk you step-by-step through how I rewrote my money story and implemented simple money strategies that helped me grow a business to multiple 7-figures.

Examples of Money Class Topics Include:

  • Uncover Your Money beliefs
  • Uncover the traits of your ideal money relationship
  • Operate a simple system to take the emotions out of dealing with your personal finances
  • Create empowering money goals that will lead you towards your version of financial freedom
  • Ensure your money values are aligned to your business and personal goals
  • Understanding the three principal financial statements
  • Self-worth V Net worth
  • How to grow your net worth (build wealth)
  • Transform your money story
  • How to implement a bucket system for your business finances
  • Stepping into the power of a wealthy business owner
  • Tackling uncomfortable conversations about money
  • Keeping your financial house in order
  • Formula for manifesting
  • Planning for your future (retirement planning)
  • Relationships and financial wealth
  • Debt reduction
  • Universal laws for wealth
  • Strategies to help you overcome your money challenges

I will share how to build a strong relationship with money, using my own experience along with my training as a Certified Mindset Coach, Sacred Money Archetypes® coach and Money Breakthrough Business Coach®

You will receive INSTANT ACCESS to the private Members Area
where all the bonuses, and resources are posted!

 Enrol today and start mastering your money!

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Guest speakers will come into the membership from time to time to present on topics including financial planning, mindset, and business growth to deliver additional sessions.

These informative sessions with experts will support you to either master your money or be able to grow your business and accelerate your profits.  

Each month you will have taken a step closer to greater money CLARITY and have IDEAS you can put into motion in your business and life to help take you closer to building a solid financial foundation!

Being a member of the Financial Fitness Society, and of course, doing the work and taking the necessary inspired action will give you:

  • Create flow in your money-making activities so you operate your business with grace & ease
  • Make better informed financial decisions
  • Helps you set the right prices and charge what you are worth
  • Ensures you keep the money you work hard to generate
  • Directs you where to focus on for growth
  • Helps predict and grow profitability
  • Clarity and control of costs
  • Master your money mindset
  • Ensure that your business rewards you for your effort
  • Confidence that you are in control of your financial situation
  • Turn money chaos into clarity
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Here’s what will happen as soon as you enrol:

 Confirmation & Welcome Email

  1. Access the Private Members Area
  2. Join the Facebook group
  3. Watch the foundational money trainings
  4. Attend a LIVE Money Class – details of the next class are in the Facebook group and the welcome page in the members area!

Who is The Financial Fitness Society Membership for?

If the following applies to YOU, then The Financial Fitness Society is perfect for you!

  •  Frustrated by constantly hitting a glass-ceiling
  •  Ready to get your financial ducks in a row
  •  Want to increase your profits with grace and ease rather than hustle
  •  No longer want to feel over whelmed just thinking about dealing with your money situation
  •  Love to always charge your worth
  •  Ready to break the same old money cycle you’ve been on for years

The Financial Fitness Society Membership will give you the inspiration and practical support that will help you to create the level of financial success you desire.

Frequently Asked Questions

Got any questions? Hopefully we have answered them here.  If not, email

Is there a minimum subscription period?

You can join for one month or stay as long as you like. No minimum term.

How long do I have access?

You get access to the content for the months you have been a member. You keep this access for as long as you have an active subscription.

Can I download the classes?

Only the hypnosis or EFT sessions, resources and slides are downloadable – the monthly money class Q&A session videos are not.

The foundation level mini-training modules are available for you to access and download and keep.

Will I be able to interact with Jo?

Yes absolutely! There are two ways you can do this. You can log on to the live sessions and use the comments feature to ask questions. There is also a weekly Q&A session.

Can I Pay with PayPal?

No sorry.  It’s not our fault. PayPal makes it really difficult to manage subscriptions via the third party software like Simplero.  We’ve found that it is best for everyone if we just use Stripe, which is a system which lets you pay via debit or credit card.

Is it right for my business?

The Financial Fitness Society is designed with small-businesses in mind, whether they are just starting out or are heading towards or just surpassed the 6-figure mark. The best time to start sorting out your relationship with money is NOW, no matter where you are on your business journey.